By Middlesbrough FC

Boro's first team will wear kits with MFC Foundation branding replacing the usual Unibet logo in our home game against Millwall this weekend.

Principal club sponsor Kindred Group - which incorporates eleven of Europe’s most successful online gambling brands including 32Red and Unibet – has donated the sponsorship space as part of its ongoing relationship with the club and its new model of sponsorship.

The aim is to draw attention to the award-winning work the Foundation undertakes within the local community, as well as how people in the area can access its projects and services.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Neil Banbury, Managing Director UK, Kindred Group, said: “At Kindred, we’re determined to implement a new kind of sponsorship model.

"We are in a position to positively influence clubs and communities and take that responsibility seriously. That’s why it’s great to be able to highlight MFC Foundation – and its range of work across the region – in this weekend’s game.”

Lynsey Edwards, Head of MFC Foundation, said: “We’re delighted to have this opportunity to reinforce to the wider footballing community the importance of MFC Foundation.

"We’re grateful to the support from our partners that supports the varied work we do across the region, and we look forward to building on that in the months ahead.”

As part of its commercial relationship with MFC, Kindred supports MFC Foundation’s Think With Your Feet – a programme that enables local men to meet, play football and discuss their mental health issues. 

It has also donated its hospitality access to the Millwall fixture to participants from the Foundation's Walking Football and East Cleveland fitness sessions.

In addition to the match shirts, Boro's players will warm up in training gear with Foundation branding on Saturday.