The club is pleased to welcome global workwear brand Portwest and their partner brand, Base Protection as an Associate Partner.
Portwest, with a HQ in Westport, Ireland, and Base Protection, with a HQ in Barletta, Italy, join as partners for the first time.
As an Associate Partner, the brands will be seen around the Riverside Stadium on matchdays, from LED boards to the Big Screen, while they also have the chance to entertain guests and clients in hospitality suites.
“Portwest has a long history in the North of England, with our UK warehouse located in Yorkshire and sales staff employed throughout the region. We also have several distributors based in Teesside, so we see this as an ideal partnership to further grow our brands,” David Ferguson, Regional Sales Manager, Portwest.
Founded in 1904, and now a 4th generation family-run business, Portwest is a manufacturer and innovator of workwear, safety wear and PPE. Portwest has a global distribution network and customer service staff in over 130 countries. Employing over 5,000 people worldwide, Portwest has a team of world-class designers who specialise in flame-resistant and high-visibility workwear, hand protection, footwear, PPE and wearable technology.
In 2020 Portwest announced a strategic partnership with Italian company, Base Protection, a premium safety footwear brand. Base Protection is one of Europe's leading brands of safety footwear, who design and manufacture industry-leading shoes for millions of wearers globally.
“In Europe, Base Protection has a reputation for being best-in-class for premium safety footwear, always at the forefront in terms of comfort, innovation and technology. We are excited bring the Base Protection range in the UK market,” Daniela Stolfi, General Manager, Base Protection.
Liam McGuinness, Head of Partnerships, at MFC, said: “We’re delighted to welcome Portwest and their Italian partners, Base Protection on board as an Associate Partner. We are always proud to welcome leading brands to the club and hope this will be the start of a successful, long-term partnership.”